Advertising the fit, comfort and style of premier boxers has become a highlight with major celebrities such as Michael Jordan, Kevin Hart and Ronald Epps. But what about the everyday male who enjoys rocking fashionable boxers? Now enter the Champ Boxers brand to bridge the gap and represent the everyday Black man from all walks of life.
East Point, GA native and serial entrepreneur Jawwaad Saleem is the man behind the Black-owned boxer line, Champ Boxers. Inspired by his father who is part owner of the Black-owned company, True laundry detergent, Saleem sought out to provide the everyday Black male with day to day necessities to add confidence to their wardrobe and lifestyle.
Champ Boxers is a brand dedicated to elevating the experience of how well boxer briefs fit. Saleem describes his brand as, “premium, comfortable, and tasteful.” Undergarments are daily essentials and having the best premium boxers to compliment your everyday movement while providing security seems like a no brainer.